We analyzed 340+ sites and found the same five patterns showing up over and over. Here's how to spot and fix each one.
CRO strategy, funnel analysis, behavioral analytics, and UX insights — written for founders and growth teams who move fast.
Most teams optimize ads and landing pages, but never look at what happens after the click. Here's how behavioral data changes everything — and what to look for first.
We analyzed 340+ sites and found the same five patterns showing up over and over. Here's how to spot and fix each one.
A dead click is when a visitor clicks something that doesn't respond. It's a moment of confusion — and it's silently killing your conversions.
Both tools tell you about user behavior. But they answer different questions. Here's how to use them together to get the full picture.
Most teams track the click. Almost no one tracks what happens after. Here's the attribution setup that actually tells you what's working.
A visitor who rage-clicks three times is a visitor who's about to leave and never come back. Here's how to catch them before they do.
If your CTA lives below where most visitors stop scrolling, it might as well not exist. Here's how to use scroll data to fix your layout.